Recently, there are increasing number of consumers who prefer authenticity compared to the traditional advertising models. For this reason, it becomes common for consumers to depend on reviews, ratings and testimonials from the brand users to guarantee that they are spending their money wisely. The more effective your marketing effort is, the more it becomes harder in today’s time. This is one of the many reasons why it totally makes sense why numerous people turn into brand advocates.
Brands do have the ability of attracting as well as retaining customers for long period of time by just orienting their marketing approaches across different people. If you want to gain the trust of interested customer, then it will be smart to have influencer marketing; after all it’s the most powerful way to put forth your message.
As being a consumer, why don’t you ask yourself; do you prefer to buy a product that is being recommended by a video you saw or by a friend as they’re trying or testing certain items. Whether you believe it or not, according to statistics, 92 percent of consumers prefer buying items that are recommended by others even though they don’t know the person. This is the reason why 65 percent of brands are now taking advantage of this strategy as it really shows results and it works. If you want to increase your conversions, then this can go a long way, the best part is that it keeps growing.
As a matter of fact, there are 88 percent of promoters more or less that tell their friends of a certain brand sponsoring them and 72 percent are even giving added posts about the sponsor outside of the original agreement.
It is your responsibility now to search for social media authorities who would be happy to present your brand to their fan base or followers. These promoters have got hundreds of thousands to millions of followers and thus, they are something you should not disregard; because by simply having their fan base engage your business, it is more than enough to give you a voice.
On the other hand, businesses and brands as well should be careful with who they will pick as promoter, at the same time they assess how the message will be presented among their market. Because if not, there is a possibility that influencer marketing would fail, beating its purpose. Aside from that, this is the reason why genuine intent and relevance for influencer marketing is oftentimes frowned upon. But one thing’s for sure, influencer marketing is there and it’s taking the market by storm whether you like it or not. If you want your audience to look up at your business, then it will be smart to work with influencer marketers.