Tips For Designing A Website With Your Clients In Mind
Building a site for your firm is a critical step towards building a brand that you deserve on the internet. It is essential that you create a domain that draws visitors, inspires engagement, and looks appealing.
Nonetheless, it is important that you design your website your customers in mind – you need to ensure that they are user-friendly, informative and allows maximum interaction. It is one step that most businesses fail to attain. They tend to believe that any website and a domain can do.
It is critical that you think like a client and investigate what they need before you engage the services of a web designer to build your brand on the internet. Here are some great tips that will help you build a customer-friendly website for your business.
Firstly, it is essential that you create an easy-to-remember domain name. While it might be an obvious thing that you choose the brands of your company, you need to factor in the fact that your visitors will have to memorize and enter the name on their favorite search engines.
It is important that you keep it short and snappy. If your domain name is a difficult one and can be misspelled; your visitors might surrender before they even reach your site.
Then it is time to come up with a web design that you need for your site. Majority of the website owners tend to select a template or web design for their new site. They tend to add more information and thus results is over-complication of the site. The results is a high turn-back rate and a low search engine rankings.
You need to know that you have few seconds to capture the interest of your visitors and so you have to maximize the opportunity that you have. You may even consider creating a slider video or image slideshows that explain to them why they need to look at your site.
You also need to pay attention to your navigation. You need to make it as simple as possible. If your customers cannot find the button to send you a message or a call, they might not get a chance to reach you at all. You need to share your contacts links, terms and conditions on your simple navigation menu – don’t forget to include a home button on every page so that your visitors will find it easy to go back without any drama.
It is critical that you work on your page speed. Most of the people these days search for products on their mobile phones, and since the mobile internet speeds are lower than the regular broadband, you need to make sure that your site images and videos load on time. A simple website page speed test can help you determine the areas that require adjustment.
What is more, it is essential that you look at your site’s appearance on different search engines and mobile handsets. Nowadays, more and more services and products are marketed though mobile handsets. You may have to get your website appearance assessed by the See All Media and consider if there are aspects that you need to work on to get more and more clients.
You may also have to take advantage of the social media to sell your products and services, such as on Instagram, Facebook, Whatsup, LinkedIn, among many others.